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Meanwhile, as a movie producer and director, QD3 is also behind several million-selling and lauded hip-hop documentaries. The idea was to hook new talents quickly and then sit on material that would become valuable. He also started using a video camera at an early stage to document new talents such as Kanye West, Lil Wayne and Will.I.Am. If I see a tiny ring on the water outside here at 4am, I rush straight out with my rod’ I didn’t sit down and drink or smoke with the artists in the studio. I gained a good reputation because I was quiet but driven and far more organized and technical than everyone else at the time. “I wanted to be known as the producer with the best understanding of the technique. In the 90s, he got to know and work with big names such as Ice Cube, Tupac Shakur and LL Cool J.

He has enormous energy and still keeps track of all new music,” QD3 says.Īs a music producer, QD3’s CV is mouthwatering to anyone who loves hip-hop. Dad has always been a big support throughout my life. Those experiences have given me a broad view of life that I wouldn’t swap for anything. And I was in South Central in LA in the 90s when it was the murder capital of the US.

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I lived in the Bronx with rats and roaches during the crack epidemic. But the rest of the time I had to tough it out like everyone else. For three weeks every year, I lived with my dad in Los Angeles and hung out with Steven Spielberg and met Michael Jackson. “I had the ultimate luxury of getting to see two worlds. At first, record companies simply saw him as the son of Quincy Jones, rather than an organized sound engineer who wanted to produce rough hip-hop from the streets. When he returned to Sweden last year for Idol, QD3 hadn’t lived in Sweden since his teens, when he left for the USA.įirst in New York and then in Los Angeles, he found himself at the center of the growing hip-hop scene. He switches between English and Swedish when he talks, starting in one language and finishing in another. And I guess I liked the attention! Even so, I was shy.” The arrival of hip-hop gave us a platform. People in stores gave us funny looks, we didn’t have an identity. In those days, you felt like an outsider in Sweden if you had an afro. That was what we in Bezerk wanted to be, the hip-hop version of Michael Jackson. “At that time, there was no one who danced, sang and rapped all at the same time. In the years before his movie debut, Jones put his all into hip-hop. QD3 narrates the movie and his dance group Bezerk is behind its title track. The gold disc on the houseboat is for the single Stockholmsnatt from the eponymous movie. He really fell for music seriously as a teenager when hip-hop came to Sweden. I later became a sound engineer,” QD3 says. Even at that age, I could feel the music, the vibration of the bass.

“As a three-year-old, I used to sit in the living room at home with my hand on a loudspeaker. 'His father is the legendary producer Quincy Jones Jr (the man behind Michael Jackson’s “Thriller” among others) so music clearly runs through QD3’s veins.

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If I see a tiny ring on the water outside here at 4am, I rush straight out with my rod,” he says with a laugh.ĭuring his career, Quincy Jones III has also been brilliant at fishing for new stars – a talent he put to good use last year as a member of the jury of the 12th season of the popular Swedish TV program Idol. Or perhaps “businessman, former child actor and Idol jury member.”Īsk QD3, as he’s widely known though, and he would add “fishing fanatic.” Quincy Delight Jones III’s business card could possibly read “documentary maker” or “music producer” due to the years he has spent working with hip-hop superstars.